6 of the Best Ways to Enhance Your Business’ Digital Marketing Strategy

As more and more changes begin to take place in the social media space and in business marketing, businesses – small, medium, and large – will all need to stay on top of their industry trends and incorporate emerging technology to remain competitive.

Of course, for a busy business owner, it can be confusing to enter into the world of digital marketing, especially if you’re new to owning a business or you aren’t fully at ease with some of the new technologies and platforms. As such, Excalibur has compiled a detailed list of the 6 best ways to enhance your business’ digital marketing strategy. Enjoy!

Strategy No. 1: Do a review of marketing trends from previous years.

What worked? What didn’t work? To ensure you’re placing your efforts in the right spot, assess your data, trends, and analytics from the previous year each January to determine where you’ll need to continue and where you might need to change course.

If you notice that any communications or campaigns were effective, do some brainstorming on how you might be able to repurpose those campaigns or revitalize them to get a little boost from your existing efforts.

That being said, if you noticed a particular campaign totally flopped, try to learn from your mistakes and move on. There’s no such thing as a failure when you’re learning from what you’ve done wrong and making the effort to change course.

You might even want to launch a poll to ask your clients through your social media platforms to ask them what they’d like to see from your business next.

Strategy No. 2: Engage with clients through a virtual medium.

Customers and clients will do a lot of research before making a purchase, especially bigger purchases. The digital space has become something of a community where like-minded folks may share their thoughts freely about any one subject.

Try to join the conversation! You’ll learn a few things and gain some valuable feedback by doing so, but you can also help better your customer-relationship management by helping them to feel heard and creating a direct relationship that empowers brand loyalty and reputation. Seriously – it’s a win-win all-around, and it really doesn’t take much effort out of you to do it. Try things like Instagram Lives, Facebook groups, chatbots, forums, and more.

Strategy No. 3: Build a presence on social media platforms.

Social media is invaluable to any business’ digital marketing strategy. Most of your prospective or even current clients/customers will spend much of their days looking through various social media accounts or dabbling in online communities. Identify where your target audience spends most of its time, be that Facebook, Instagram, Reddit, Discord, etc., and create a presence on those platforms. See what they say about your business and what you do.

With this, you can create content on these platforms that educates, informs, and even entertains a target audience, not solely about your products or brands, but also about your audience’s desires and needs. I.e., if you own a skincare company, you might share a blog post on your social media platforms detailing healthy diets to support skin health, pillow materials for better skin health, and so on.

Also, know that written media isn’t the only media that exists! Many social media platforms encourage video format and infographics. High-quality images and video tend to be the most popular forms of content, so pay attention to what your audience is consuming the most and run with that!

Strategy No. 4: Create compelling, consumable content.

Have you heard the phrase, “content is king?” Customers want more than a service or a product – they want information, they want relevancy, and they want entertainment. Creating content that is compelling and draws the attention of your viewers is a necessity when it comes to gaining pertinent traffic. Valuable content doesn’t just have to be in blog format, either.

Strategy No. 5: Consider implementing a mobile-directed strategy.

Research shows that more and more people are consuming their content via mobile devices. No one clicks off a website faster than a mobile user who discovers the page they’ve landed on isn’t mobile-friendly. Moreover, Google’s searches – as of 2018 – takes page speed into consideration when determining the ranking for keywords and mobile websites.

By implementing a mobile-directed strategy, you tackle the two major challenges that mobile devices present which desktops do not. The first of which is that most mobile devices are keyboard-free, meaning that website interface needs touch-screen mobility, and the second of which is that phone screens are much smaller than desktop screens, so mobile websites much be designed accordingly to account for this change.

Strategy No. 6: When all else fails, outsource your digital marketing.

There’s no shame in outsourcing some of your business operations. Due to the transformations taking place in technology, which are consequently impacting the way we advertise our businesses, social media and digital marketing can occupy a lot of our time. This time could be better spent getting everything else we need in a day done.

If you’re struggling to find the time for digital marketing on top of everything else you’re already doing, it might be time to consider outsourcing your marketing. It may sound like an additional cost to you, but outsourcing marketing can help minimize costs. It helps you focus on your own roles and enhance efficiency where necessary.

The transformations happening in the digital world might be confusing, but knowledge is power! Ensure all your efforts won’t go to waste with comprehensive business insurance. Excalibur’s defenders can get you started on a customized solution today.